Big Sofa is a cutting-edge technology company that is revolutionizing the way market research is conducted. Founded in 2012, the company employs a team of data scientists, developers, and market researchers who are dedicated to helping companies gain a deeper understanding of consumer behavior.
One of the key features of Big Sofa’s platform is its ability to gather and analyze large volumes of video data. By using cutting-edge AI and machine learning algorithms, the platform can sift through thousands of hours of video footage to identify key insights and trends. This allows companies to get a more comprehensive view of consumer behavior than traditional market research methods, which are often limited to surveys and focus groups.
In addition to analyzing video data, Big Sofa’s platform also allows companies to track consumer sentiment and engagement in real-time. This means that companies can respond quickly to changes in consumer preferences and adjust their marketing strategies accordingly.
Big Sofa’s platform has been used by a wide range of companies in industries such as retail, FMCG, and media. By using the platform, these companies have been able to gain valuable insights into consumer behavior, improve product development, and enhance their marketing campaigns.
Overall, Big Sofa is helping companies stay ahead of the competition by providing them with cutting-edge tools to understand consumer behavior. The company’s innovative platform is a game-changer in the world of market research, and is helping companies make more informed decisions based on real-time data and insights.